CENTRAL MARKET
Visual Identity | Exhibition Design |
Social Engagement,2022
Credit: Neighbourhood Innovation Lab

Starting from the network of neighbourhood places in Central: How might we explore Central as a neighbourhood to build community?

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The brand identity is accompanied by a series of supporting graphics in an evolving possibilities, applied across printed stationeries and polling material. The design emphasised the dynamic change with the palette of yellow, green, and blue, provides a neutral base for the diverse collection to take centre stage acrss the exhibition.

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Starting a conversation with participants, the project was empathised with and cared about the people in the engagement process. The interactions and ideation of activating the variety of spaces within Central Market with people for neighbourhood commons. The experience will end with a dialogue around the topic to deepen the feasibility, viability, and receptivity of such a concept at Central Market.